NewDay planner PDFs, straight from the itinerary

The AI Coworker for Travel Companies

Totem joins up enquiries, itineraries, costings, supplier knowledge, and client proposals in a single AI workspace built for DMCs and tour operators.

For DMCs, tour operators, travel designers, and MICE teams

Read the email · opened ENQ-1047 · reply drafted, not sent

The enquiry arrives

The email arrives; the record opens itself

It lands on the board

Every live opportunity in one place

The brief gets sharpened

The questions you would have asked anyway

An outline takes shape

The shape of the trip, in seconds

The numbers are checked

Priced before it is promised

The journey is written

A journey worth reading

The proposal goes out

Documents that look like your best work

The trip is confirmed

One trip, still one record

Totem takes a trip from the enquiry arriving, onto the board, through the brief, the outline, the costing, the published itinerary and the client proposal, to a confirmed booking.

What you stop running

One workspace, in place of the pile every travel team is running today

  • Costing spreadsheets
  • Word proposals
  • Supplier rate PDFs
  • Version-numbered itineraries
  • Margin worked out by hand
  • Copy-pasted day plans
  • Rate sheets in Drive
  • Enquiry trackers
  • Reformatted client documents
  • Currency conversions in a calculator
  • Arguing over who owns the enquiry
  • Re-typing the same hotel description
  • Working out which rate sheet was current

Totem agent

Ask for the work, not for the feature

It works inside the enquiry you opened it from, writes drafts rather than sending, and follows the guidance your team has written down.

Open an enquiry from this emailAssign it to whoever has the least onDraft the reply — don't send itLog the call I just had with ClaireWho hasn't been followed up this week?Add a second option without flights
Outline nine nights: Tokyo, Kyoto, somewhere calmUse our own descriptions where we have themPrice the hotels from the Udaivilas contractHold 20% margin on land arrangementsWhich rows have no contract behind them?Show the sell price in GBP
Build the proposal from revision 3Publish it and give me a share linkTranslate the published itinerary into GermanWhat's not ready to send yet?Close this one as lost — the reason was priceSave these descriptions to the library

What the client receives — your brand, a share link, their language.

Why teams trust it with client work

The point is not that it writes fast. It is that you can check it.

An itinerary and a quote are commitments. So everything Totem produces carries its own evidence.

  • Every paragraph says where it came from

    Library, researched, generated, or written by a named person — every paragraph is labelled, and anything unreviewed stays flagged.

  • Every rate cites its contract

    Contracts become rates only once you approve them. Each row keeps the document, page and lines behind its number; rows with nothing behind them are marked uncontracted.

  • Nothing goes out half-built

    One view checks every live trip for the things that embarrass a team: missing dates or pax, an empty costing, rate problems, missing images, copy nobody has read.

  • Partners never see your margin

    Each agency in the chain adds its own price. Everyone sees the layer directly above them and nothing further up.

Who it is for

Built for the people who make travel happen

Local expertise, finally written down once

The guides, the timings, the hotels you would actually put a client in — held where the whole team and the agent can reach them, instead of with whoever has been there longest.

  • Supplier contracts read into rates you approve
  • Consistent day plans across every operator you serve
  • Partner agents add their own margin and never see yours

Before you ask

The questions every team asks us

If yours is not here, it is a better use of a call than a form.

No. You connect the Gmail or Outlook account you already use, and Totem writes the reply as a draft in it. It is not permitted to send, forward, delete or file anything unless you explicitly ask. You still press send.

Put the whole trip in one place

Bring one real enquiry. It answers the question faster than any amount of reading.

  • 30 minutes

    With the founders, not a sales team.

  • Your workflow

    How enquiries, quotes and proposals move through your team today.

  • A straight answer

    Where Totem fits — and where it does not.