Expertise is irreplaceable
AI should augment the travel professional's knowledge, not replace it. The best itinerary comes from a human who knows the destination and the client. We remove the friction on the way there.
Travel is the world's most human industry. We're making sure it stays that way.
Totem exists because great travel doesn't come from templates. It comes from expertise. We build tools that amplify that expertise, so travel professionals can do the work only they can do.
Why Totem
Travel professionals hold expertise that is impossible to replace: destination knowledge, trusted suppliers, and relationships with clients.
The hours lost to formatting documents, tracking details, and wrangling spreadsheets are a different story. We built Totem to be the coworker that handles that painstaking groundwork, so the humans can invest in the work only they can do. We're building with the industry, not in isolation, alongside operators and DMCs who expect software as considered as the trips they plan.
The Team
Built by people obsessed with the problem.
Message from the founders
We're building the future of travel with AI. This doesn't mean we're replacing humans, it means we're giving them the tools to do what they do best. We're building with the industry, alongside operators and DMCs who care as much about craft as we do. Recognising that the best travel is the one that is crafted by the human who knows the destination and the client.
Knowing that AI can't replace the human touch, but it can augment it, speed up the process and make it more accurate. Helping you do your job better and faster.
— Bharat and Karthik
Our Beliefs
A few things we hold true.
Accuracy is non-negotiable
In travel, a wrong detail isn't just embarrassing: it ruins someone's holiday. We build for verifiability, traceability, and honest uncertainty. Totem AI doesn't fake confidence it hasn't earned.
Beautiful work matters
A well-crafted itinerary document signals professionalism and care before the trip has even begun. We believe the tools professionals use should produce outputs they're proud of.
The industry deserves better tools
Travel is one of the world's largest industries. Its professionals deserve software built for them, not repurposed general AI tools stapled to a travel-themed prompt.
Get in touch
Want to work with us, or talk to us?
Whether you're a travel operator curious about Totem, or someone who wants to help build it, we'd love to hear from you.